Reformation is a real life clothing company that focuses on sustainability. They have great marketing, so I didn’t want to do a complete overhaul, but they didn’t have anything more than a type logo. I continued the brand in the same direction, using their models/clothing, etc, and gave it new life. Reformation uses recycled fabric to create their clothing, and not everyone would know that at first glance, so I developed an identity that the customer could not miss and I also incorporated repetition into the branding, to suggest the important concept of recycling. Along with that, many of the designs show the Name “Reformation” leaving and re-entering the composition, to once again reinforce the main focus of the brand.