Vagrant Boards Type and Illustration
Vagrant Boards, a concept brand, is meant to appeal to the young wild and free customer. The colors are bold and unapologetic, and the type is playful. I created a simple V logo that could be implemented in fun ways, for example the V being the base of a tall colorful Ice-cream cone. The ads are meant to be suggestive, but not in your face about the brand. A customer should know before even spotting the logo, that its a Vagrant ad, just based off the color palette.